PikChu Media Limited. ("PikChu") recognizes that its customers, visitors, users, and others who use www.PikChu.com or other web sites owned or operated by PikChu (the "PikChu Sites") (collectively or individually "Users") value their privacy. This Privacy Notice details important information regarding the use and disclosure of User information collected on the PikChu Sites. PikChu provides this Privacy Notice to help you make an informed decision about whether to use or continue using the PikChu Sites.

This Privacy Notice is incorporated into and is subject to the PikChu Terms of Use. Your use of the PikChu Sites and any personal information you provide on the PikChu Sites remains subject to the terms of this Privacy Notice and our Terms of Use.
Please note that any video, image, or other content posted at the direction of Users onto the PikChu Sites becomes published content and is not considered personally identifiable information subject to this Privacy Notice.

The Information PikChu Collects
• User Provided Information: You provide certain personally identifiable information (such as your name, telephone and address) to PikChu when choosing to participate in various activities on the PikChu Sites such as sending photos, posting messages in our forums or in the comments section, by entering the competitions, taking advantage of promotions, responding to surveys, or subscribing to newsletters or other mailing lists.

• Cookies Information: When you visit the PikChu Sites, we may send one or more cookies - a small text file containing a string of alphanumeric characters - to your computer that uniquely identifies your browser. PikChu uses both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the PikChu Sites may not function properly if the ability to accept cookies is disabled.

• Log File Information: When you use the PikChu Sites, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser.

• Clear GIFs Information: When you use the PikChu Sites, we may employ "clear GIFs" (a.k.a. Web Beacons) which are used to track the online usage patterns of our Users anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.
The Way PikChu Uses Information

• If you submit personally identifiable information to us through the PikChu Sites, then we use your personal information to operate, maintain, and provide to you the features and functionality of the PikChu Sites.

• Any personal information or photo content that you voluntarily disclose online (on discussion boards, in messages and chat areas, within your public profile page, etc.) becomes publicly available and can be collected and used by others. Your first name (not your email address), your submission’s UI (Unique Identifier) and home town are displayed to other Users when you submit photos/videos or send messages through the PikChu Sites and other Users can/could contact you through messages and comments. Any photos/videos that you submit to the PikChu Sites may be redistributed through the internet and other media channels, and may be viewed by the general public.

• We do not use your email address or other personally identifiable information to send commercial or marketing messages without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. We may, however, use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major PikChu Site changes or for customer service purposes).

• We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous User usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the PikChu Sites and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends.

• We use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the PikChu Sites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

When PikChu Discloses Information
• We provide personally identifiable information and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf. We require that these parties agree to process such information in compliance with our privacy policy, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures.

• We do not share your personally identifiable information (such as name or email address) with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.

• We do share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the PikChu Sites.

• We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright Law) or respond to a court order, subpoena, or search warrant.

• PikChu also reserves the right to disclose personally identifiable information and/or non-personally-identifiable information that PikChu believes, in good faith, is appropriate or necessary to enforce our Terms of Use, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our web site, and to protect the rights, property, or personal safety of PikChu, our Users or others.

Your Choices
You may, of course, decline to submit personally identifiable information through the PikChu Sites, in which case PikChu may not be able to provide certain services to you. Please note that media files uploaded by Users to the PikChu Sites cannot be removed and remain subject to our Terms of Use.

To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections or asking you to enter a unique text as part of the voting process. You would be responsible for maintaining the secrecy of your unique password and account information at all times.

Please contact PikChu with any questions or comments about this Privacy Notice, your personal information, your consent, or your opt-in or opt-out choices using this contact form
Third-party Advertisers, Links to Other Sites
PikChu allows other companies, called third-party ad servers or ad networks, to serve advertisements within the PikChu Sites. These third-party ad servers or ad networks use technology to send, directly to your browser, the advertisements and links that appear on the PikChu Sites. They automatically receive your IP address when this happens. They may also use other technologies (such as cookies, JavaScript, or Web Beacons) to measure the effectiveness of their advertisements and to personalize the advertising content you see.
PikChu does not provide any personally identifiable information to these third-party ad servers or ad networks without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out. However, please note that if an advertiser asks PikChu to show an advertisement to a certain audience (for example, men ages 18-34) or audience segment (for example, men ages 18-24 who have viewed certain channels of content) and you respond to that advertisement, the advertiser or ad-server may conclude that you fit the description of the audience they are trying to reach. The advertiser may also use information regarding your use of the PikChu Sites, such as the number of times you viewed an ad (but not any personally identifiable information), to determine which ads to deliver to you.
You should consult the respective privacy policies of these third-party ad servers or ad networks (see links below) for more information on their practices and for instructions on how to opt-out of certain practices. PikChu's privacy policy does not apply to, and we cannot control the activities of, such other advertisers or web sites.
Currently, PikChu has relationships with the following third-party ad servers or ad networks:

Our Commitment To Data Security
PikChu uses commercially reasonable physical, managerial, and technical safeguards to preserve the integrity and security of your personal information. We cannot, however, ensure or warrant the security of any information you transmit to PikChu and you do so at your own risk. Once we receive your transmission of information, PikChu makes commercially reasonable efforts to ensure the security of our systems. However, please note that this is not a guarantee that such information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards.
If PikChu learns of a security systems breach, then we may attempt to notify you electronically so that you can take appropriate protective steps. PikChu may post a notice on the PikChu Sites if a security breach occurs. Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive a free written notice of a security breach (or to withdraw your consent from receiving electronic notice) you should notify us using this contact form.

Our Commitment To Children’s' Privacy
Protecting the privacy of young children is especially important. For that reason, PikChu does not knowingly collect or maintain personally identifiable information or non-personally-identifiable information on the PikChu Sites from persons under 15 years of age, and no part of our website is directed to persons under 15. If you are under 15 years of age, then please do not use or access the PikChu Sites at any time or in any manner. If PikChu learns that personally identifiable information of persons under 15 years of age has been collected on the PikChu Sites without verified parental consent, then PikChu will take the appropriate steps to delete this information.

Special Note to International Users
The PikChu Sites are hosted in the United Kingdom and are intended for and directed to Users in the United Kingdom. If you are a User accessing the PikChu Sites from the European Union, Asia, or any other region with laws or regulations governing personal data collection, use, and disclosure, that differ from United Kingdom laws, please be advised that through your continued use of the PikChu Sites, which are governed by U.K. law, this Privacy Notice, and our Terms of Use, you are transferring your personal information to the United Kingdom and you consent to that transfer.

In the Event of Merger, Sale, or Bankruptcy
In the event that PikChu is acquired by or merged with a third party entity, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected from our Users as part of such merger, acquisition, sale, or other change of control. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors' rights generally, we may not be able to control how your personal information is treated, transferred, or used.

Changes and updates to this Privacy Notice
This Privacy Notice may be revised periodically and this will be reflected by the "effective date" below. Please revisit this page to stay aware of any changes. In general, we only use your personal information in the manner described in the Privacy Notice in effect when we received the personal information you provided. Your continued use of the PikChu Sites constitutes your agreement to this Privacy Notice and any future revisions.
For revisions to this Privacy Notice that may be materially less restrictive on our use or disclosure of the personal information you have already provided to us, we will attempt to obtain your consent before implementing such revisions with respect to such information.

Date Last Modified:
This Privacy Notice was last modified March 27, 2006.

Contact Information:
Please contact PikChu with any questions or comments about this Privacy Notice using this contact form.